Project Overview

Client: Intel
Industry: AI and Chip Manufacturing
Timeline: 2023 - 2025
My Role: Lead Senior Social Strategist

Intel AI was an always-on project that my team and I at Dentsu Creative relaunched across social, including day-to-day organic content, in-person event capture (Supercomputing '23 conference), product launches, and launching their first AI-focused company podcast series.

Additionally, I also oversaw trending content format on Intel's owned TikTok channel, as well as launched and managed Intel Corporation's owned Threads channel in which we utilized copy-only formats to gain traction and over 300k followers within 6 months.

Intel AI Podcast Social Content Series

Intel AI Live Posting from Supercomputing conference

Intel on Threads

Intel TikTok Organic Content