Project Overview

Client: IMAX
Industry: Entertainment
Timeline: 2022-2023
My Role: Lead Social Strategist

Dentsu Creative partnered with IMAX for community management and creative support across all their owned channels, including Instagram, X (FKA Twitter), and TikTok. My team and I helped bring various concepts to life for general always-on organic content, as well as sprints that promoted historic films like summer of 2023's Barbenheimer or the Avatar sequel. With a limited budget and limitations from film studios, we were often thinking on the fly and creating content without access to talent or film stills, while still gaining engagement from film audiences.

IMAX Organic Instagram