Project Overview

Client: Tropicana Brand Group
Industry: CPG
Timeline: 2024 - 2026
My Role: Senior Social Strategist

I jumped into Tropicana Juice and Naked Smoothie during transitional times for client onboarding, hiring and training a new team, and executing their end-of-year content refreshes including briefs and analytics. By the time I off-boarded from this client team, my work was called "the perfect brief" and "the blueprint."

Tropicana Juice

Naked Smoothie