Project Overview

Client: Hawaii Visitors & Convention Bureau
Industry: Travel & Tourism
Timeline: 2016 - 2019
My Role: Lead Community Manager, Account Executive, and Copywriter

Working within their AOR, my team at Edelman and I overhauled @gohawaii socials, content management processes, community management, and executed not one but two award-winning integrated social campaigns for Work From Hawaii and Hawaii Rooted (Shorty Awards: Gold for Integrated Campaign in Tourism + Webby Awards: 3 Honors for Work From Hawaii + Gold Adrian Award: Digital Marketing for Hawaii Rooted). On top of it all, I also managed crisis like natural disasters and political disruptions as a social media manager team of one for an audience of +300k followers. Not to mention, I also developed the first social media listening newsletter that went to C-Suite leaders at the tourism board.

Work From Hawaii Campaign

Hawaii Rooted

Always-On Social