Project Overview

Client: Lowe's
Industry: Home Improvement
Timeline: 2024-2025
My Role: Lead Social Strategist

Dentsu Creative partnered with Lowe's to launch an NFL campaign that combines home renovation with Sunday football in an unforgettable campaign. Working closely with a large creative team and integrated brand strategists, I led social-specific strategy to help form briefs, manage athlete collabs, and social best practices. While this campaign had a few organic components, a majority of the work was paid across social.

In addition, I was also the lead social strategist on two campaigns with an ongoing partnership Lowe's had with Messi including More Messi.

For organic work, our chainsaw Halloween video and Mulch Week videos were smaller, but just as impactful as their athlete-focused campaigns, receiving praise across the industry. As lead social strategist, I worked closely with Account to plan out the work and with Creative teams to ensure it lived up to our goals on social.

Lowe's x NFL

More Messi

Mulch Week

Halloween